Company Overview

LATICRETE is a 3rd generation family-owned, leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. 

For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.

Our Brand Promises

In 2022 LATICRETE adopted 6 Brand Promises that encompass our commitment to our customers, the earth and the construction industry. These are what we are, and what we are committed to be. 

“As we work every day to bring our customers the best experience from the products we make to the services we provide, these promises will be a representation and guide to our company values that started with our founders.” – Patrick Millot, CEO

LATICRETE Brand Promises

Innovative – Our innovations transform our industry with new solutions and opportunities for architects, designers, and installers.
Committed to Sustainability – We are committed to improving the sustainability of our industry and health and safety of our customers and employees.
Enabling Iconic Designs – We are the go-to brand for the world’s most demanding and iconic projects everywhere people live, work and are together.
Trusted For Life – One can trust our products to last for a lifetime, same as one can trust our lifelong support.
Best Installer Experience – We provide the easiest and safest job site experience with outstanding support at every step of the project.
Our Customers Are Our Family – Because we are like them, our customers have a unique experience with us.


Check out What We've Done Over the Decades! 

The history of LATICRETE is shaped by numerous industry firsts, innovations and milestones. With over 65 years of setting industry standards, LATICRETE is the name architects, designers and professional installers know and rely on. 

LATICRETE company history 1950s

1950 - 1959

  • 1956: LATICRETE® 4237 - first latex thin-set mortar in the industry
  • 1958: LATICRETE® 301/335 - first thin, load-bearing, trowel-applied waterproof membrane


LATICRETE company history 1960s

1960 - 1969

  • 1960: Introduction of an installation system, providing single source offering with system warranty coverage
  • 1964: LATICRETE® SCU 18 - first thin, load-bearing acoustical underlayment system 
  • 1964: LATICRETE Conductive Mortar - first latex Portland cement based conductive adhesive
  • 1966: LATAPOXY® 210 - first cement-based epoxy resin, non-toxic, cleans with water


LATICRETE company history 1970s

1970 - 1979

  • 1970: LATICRETE® 9235 - first thin, liquid, cold-applied, load-bearing waterproof membrane
  • 1974: First “Toll Free” technical support line


LATICRETE company history 1980s

1980 - 1989

  • 1980: First architectural specifications on floppy disk
  • 1980: First Domestic and International Profit Through Knowledge (PTK) Training Classes for Tile Setters   
  • 1983: First architectural designs on CAD
  • 1983: LATICRETE expands Florida, USA facility
  • 1983: LATICRETE opens Indiana, USA facility
  • 1985: LATAPOXY® SP 100 - first 100% epoxy resin grout
  • 1989: LATICRETE established Central America facility (Licensee)


LATICRETE company history 1990s

1990 - 1999

  • 1990: First automated Fax-on-Demand
  • 1991: First comprehensive, written material and labor warranty 
  • 1993: LATAPOXY® Black Onyx - first non-pigmented 100% epoxy resin grout
  • 1993: LATAPOXY 2000 - first industrial strength 100% epoxy resin grout 
  • 1994: LATICRETE Bethany, Connecticut, USA plant receives industry first ISO 9001 certification
  • 1994: - industry's first website
  • 1994: First educational program for Architects approved by American Institute of Architects Continuing Education System 
  • 1995: LATICRETE® Plaza & Deck System - first lightweight installation system for balconies, terraces etc. with patented drain mat
  • 1997: First AIA/CES program in Asia, Singapore, Hong Kong


LATICRETE company history 2000s

2000 - 2009

  • 2000: LATICRETE established India facility (Joint Venture)
  • 2002: Launch of SPECTRALOCK® Grout (epoxy grout) with patented technology offering stain and chemical resistance
  • 2002: First SUPERCAP® mobile blending unit manufactured and placed in service
  • 2003: LATICRETE partners with Microban® - first to incorporate antimicrobial technology into line of products
  • 2003: 255 MULTIMAX™ - first lightweight 3-in-1 thin-set mortar 
  • 2003: LATICRETE established RAK facility in the Middle East (Joint Venture)
  • 2004: LATAPOXY® 310 Cordless Mixer - triples productivity for vertical installations of tile and stone
  • 2004: SPECTRALOCK® PRO - first stainproof epoxy grout 
  • 2004: David A. Rothberg, son of founder, elected to CEO/Chairman of the Board
  • 2005: First to develop an Architectural Guidebook offering customizable web-based specification process for the architectural community
  • 2005: GREENGUARD™ Certification - first tile and stone installation materials manufacturer to offer 3rd party certification for low VOC products
  • 2006: Founder Dr. Henry M. Rothberg - elected to the Ceramic Tile Distributors Association (CTDA) Hall of Fame
  • 2006: LATICRETE established North Carolina, USA facility
  • 2007: LATICRETE introduces new recyclable plastic packaging
  • 2007: HYDRO BAN® - first no fabric required, liquid applied waterproof membrane
  • 2007: LATICRETE expands plant operations to Texas, USA
  • 2007: LATICRETE opens Oregon, USA facility with LEED benefits
  • 2007: Dr. Henry M. Rothberg - receives National Tile Contractor Association (NTCA) Lifetime of Achievement Honors 
  • 2007: LATICRETE established China facility
  • 2007: LATICRETE established South-East Asia facility (Joint Venture)
  • 2007: LATICRETE established Australia (Licensee)
  • 2008: LATICRETE fully owned plant operations commences in China
  • 2008: LATICRETE first to offer Building Information Modeling (BIM) in the industry
  • 2008: LATICRETE expands world headquarters in Bethany, Connecticut, USA
  • 2009: 125 Sound & Crack Adhesive - first one step tile adhesive providing both sound control and anti-fracture performance
  • 2009: 3701 Fortified Mortar Bed - first one step mortar bed
  • 2009: MVIS™ (Masonry Veneer Installation System) launches as a comprehensive system for installation of Manufactured Stone Veneers 
  • 2009: LEED Project Certification Assistant – first to provide information for GREEN construction projects electronically 


LATICRETE company history 2010s

2010 - 2019

LATICRETE company history 2020s

2020 - Current